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How Data Analytics Make Airlines Fly

Apr 24, 2017

By Mark Feffer, Dice Insights

While “data analytics” is a relatively new term to the mainstream, airlines have been applying such principles to the business for years, often under the phrase “operations modeling,” said Doug Gray, director of enterprise data analytics for Dallas-based Southwest Airlines.

At first, the data was used to guide decisions about fueling, crew schedules and flight itineraries. Today, analytics are used across the organization, in functions from marketing to operations, explained Gray, who’s also a member of the International Institute for Analytics’ Expert Network. “They have a significant impact on costs and profitability,” he said.

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