Research & Insights

When it comes to cutting-edge analytics initiatives, you’re probably more inclined to think of companies like Amazon and Netflix, which have become synonymous with the savvy use of analytics to gauge customer affinity and deliver recommendations. But pharma companies are—or could be—well equipped to leverage data and analytics to deliver an even better informed and better targeted customer experience.

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Several years into the “Big Data” hype, analytics and data science professionals across the country are facing a changed landscape and wondering “what’s next?”

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Building Data Teams

By Tanya Cashorali, Feb 13, 2018

In the startup world, “unicorn” is a term used to describe a startup that grows quickly to achieve a one billion dollar or greater valuation. In data science, the term means something else.

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Inquiry Response: How to Think About Cleaning Up Enterprise Data

By IIA Expert, Feb 12, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

My team is tasked with guiding data cleanup as part of our data governance efforts. Is there an efficient way to discover where the problem areas are in the enterprise data sources? What should we consider as we think about solutions?

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Is Real-Time Analytics A Money Pit?

By Bill Franks, Feb 08, 2018

Certainly, it is important to have analytics available in the timeframe needed for making decisions. For many years, it was too difficult and expensive to execute analytics anywhere near real-time and so everything was done using infrequent batch processes. As processing power has increased exponentially and costs have dropped to unprecedented levels, it is feasible to perform a wide array of enterprise analytics on a near real-time basis. However, many organizations today are vastly over-utilizing real-time analytics and are paying a price for it that, unfortunately, isn’t always recognized.

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If you’re in the analytics space, then you almost certainly have at least one “dashboard” customers use. I generally define dashboards as the landing page for your service when people log in, and so keep that in mind as you browse these design suggestions…

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Inquiry Response: Developing Governance Models for Mature Analytics Organizations

By IIA Expert, Feb 05, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We have a mature analytics organization with over a thousand models in production. At this point we know we need a more rigorous governance model than we currently have. Can we speak with someone who can help us think this through?

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Operationalizing Analytics for Intelligent Fraud Detection and Case Management

By Michael Ames, Robert Morison, Jan 31, 2018

Available to Research & Advisory Network Clients Only

Fraud is widespread and continues to grow, especially online. It’s a major problem in a variety of industries and government agencies far beyond the familiar areas of financial and retail fraud, where credit card information is compromised and fraudsters use it for online purchases. The problem worsens as criminals get more organized and technologically sophisticated and operate at greater scale. As fraudsters innovate and scale up, fraud prevention and investigation become more challenging, and advanced analytics become a bigger part of the solution.

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Inquiry Response: With New Technology, Focus on your Business Needs and Goals

By Mic Farris, Jan 29, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We want to lead our company into new analytics frontiers. How do we know what technology we to be looking at next?

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Nothing sounds more futuristic than artificial intelligence (AI). Our predictions about the future of AI are largely shaped by science fiction. Part two of the blog series.

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