Research

Inquiry Response: Easing the Transition to Agile for Model Development

By IIA Expert, Nov 12, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We have a new analytics team that I’m trying to transition to Agile. Unfortunately, the data scientists in particular have no experience with Agile and are resistant.

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Atlanta 2018 Analytics Symposium: Event Summary

By IIA Expert, Oct 24, 2018

Available to Research & Advisory Network Clients Only

IIA’s 10th Analytics Symposium was held in Atlanta on October 10, 2018. This Symposium brought together analytics leaders from different industries, functions, and geographies to share insights and best practices. Experienced and innovative analytical leaders from large enterprises (Ford, Honeywell, Optum, GE, and Symantec/ID Analytics) described their organizations’ analytical journeys and key lessons learned—about creating business value, building an analytics team, creating a more analytically savvy company, and dealing with the hype around AI. Also sharing insights and trends were leading academics (IIA co-founder Tom Davenport and Jennifer Priestley) and IIA leaders Bill Franks and Kathy Koontz. Read the event summary for key themes and insights from the conference.

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Atlanta 2018 Analytics Symposium Video: Abhi Seth

By Abhi Seth, Oct 24, 2018

Available to Research & Advisory Network Clients Only

BI isn’t Analytics: Honeywell Aerospace Analytics Team Takes Flight

Beginning nearly two years ago Honeywell Aerospace had the common misconception that BI equaled the full potential of what analytics can accomplish. In order to find their current success, multiple fronts had to be established: educating the business side, finding executive sponsors, identifying projects worth chasing, and of course successful execution against those projects. In this talk, Dr. Seth reviews the challenges faced as he established an analytics practice and shares some of the specific case studies indicative of this evolution in analytics adoption for various business functions and competing on analytics in the aviation industry through new connected analytics offerings.

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Inquiry:

One of the roles of our digital research team is to look at trends in the analytics space. What are the trends in data and analytics that we should be aware of?

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Inquiry Response: Moving Toward Real-Time Responsiveness

By IIA Expert, Sep 24, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re in the digital entertainment industry, which requires high responsiveness to feedback so that we can continually improve the user experience. What investments can we make that will scale, particularly in terms of supporting real-time analytics?

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Cutting Through the Hype of Artificial Intelligence, Part 2

By Bill Franks, Sep 19, 2018

Available to Research & Advisory Network Clients Only

Artificial Intelligence (AI) is one of the hottest topics in the analytics space today. Within a two- to three-year span, AI went from relative obscurity to an extreme level of industry attention and media coverage. As a result, organizations that barely knew how to spell artificial intelligence a few years ago are now charging full steam ahead in pursuit of AI initiatives. In many ways, this is a good thing. After all, AI is quite powerful and has the ability to drive tremendous value if applied appropriately. However, this attention also has some negative consequences. Most notably, the topic of AI is so full of hype today that many organizations are struggling to separate what is real and achievable from what is pure hype and wishful thinking.

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Inquiry Response: Organizing Your First Internal Analytics Conference

By Jon Bruner, Sep 17, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re organizing our first internal analytics conference to promote analytics cross-pollination across the enterprise, showcasing and broadcasting analytics use cases and value to leadership and the businesses. What should we be thinking about as we begin?

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Inquiry Response: Personalized B2B Sales Strategies

By Scott Friesen, Sep 10, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’d like to use data to increase efficiency within our global B2B sales team, both on the internal and the external sides. We’re interested in developing a personalized contact and sales strategy, moving beyond simple segmentation.

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Inquiry Response: Managing the Natural Language Processing Feedback Loop

By Andrew Fast, Sep 03, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We have a good way to measure each customer conversation, but are interested to learn how best to enrich the feedback loop for the natural language processing (NLP) algorithms/machine learning models.

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Data and Analytics Trends Impacting Marketing - PART 1:  Channels and Personalization

By Michael Koved, Aug 30, 2018

Available to Research & Advisory Network Clients Only

Analytics advances are accelerating at an unprecedented pace, and perhaps nowhere more quickly than in marketing. Advances in computing hardware, software applications and delivery channels enable marketers to deliver timely and relevant messages to customers in ways that were unimaginable five or 10 years ago. New data sources are becoming available, and innovative ways to use data to shape the customer experience continue to push the envelope of possibilities. However, keeping track of the advances and being able to decipher which are relevant to your reality has a direct inverse relationship to the rate of change.

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