Research

Inquiry Response: Optimizing Website Experience with Analytics

By IIA Expert, Mar 09, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We have a robust testing program for our website experience where we test various permutations in two-week sprints, each measured in isolation. We’d like to start analyzing how our predictions based on the results of these tests perform against reality. Any thoughts?

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Inquiry Response: Using Social Media to Inform Customer Segmentation

By IIA Expert, Feb 19, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re keen to understand the needs and attitudes of our clients so we can better tailor our communications and suggest additional services. How have others used third-party data to better understand their customers?

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Increasing the market value and operating performance of your company in the new digital world requires that you harness data analytics as a major contributor to your competitive success.

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Inquiry Response: Planning to Standardize Metrics Across the Enterprise

By Mark Molau, Dec 04, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

We’re moving to establish standardized metrics across our business units and divisions. What’s important to consider as we begin this transition? How can we socialize what we create and encourage adoption?

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Disintegrating Castles & Category Kings

By Geoffrey Moore, Oct 03, 2017

The most prevalent impact of digitalization on the structure of markets has been to reduce the barriers to entry for a whole raft of established categories—as it has, for example in media, retail, consumer packaged goods, fast food, and transportation. A flood of small but numerous new entrants, individually nothing more than minor nuisances, become collectively a real presence. This shows up in market-share pie charts where the catch-all category Other is growing faster than the market as a whole. The result in each case is category fragmentation, and the big loser in each case is the currently reigning category king.

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Analytics Maturity Powers Company Performance

By David Alles, Sep 21, 2017

Available to Research & Advisory Network Clients Only

Does the development of enterprise analytics capability really drive superior company performance? IIA’s previous research briefs demonstrate that analytics maturity varies significantly between industries and across the top-performing companies in each industry. This follow on research brief uses IIA’s proprietary analytics maturity data – from leading companies like Amazon, Apple, Netflix and Google – and publically available financial and company data, to illustrate the positive association between analytics maturity and superior company performance.

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“The real issue is that every business is now a tech business – whether it wants to be or not – and that means not just new skills and experiences, but a new outlook on opportunity and strategy.” This quote is from a recent Forbes analysis of the different business models companies can deploy and how each one is performing in the new digital world.

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Optimization of Inventory Allocation

By Dr. Chris Holloman, Leigh Helsel, Tayler Blake, Aug 23, 2017

Available to Research & Advisory Network Clients Only

In 2016, U.S. e-commerce sales totaled an estimated $394.9 billion, accounting for 8.1 percent of total annual sales. This total was a 15 percent increase from 2015. Advances in technology and adoption of the internet have forced the retail industry to make dramatic shifts toward e-commerce. While this change presents a tremendous opportunity for business growth, the cost associated with inefficiencies in supply chains makes optimally allocating inventory to fulfillment centers integral to retailers’ success. In this research brief, we describe a method to determine the best allocation of inventory to fulfillment centers after a total buy has been determined.

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Inquiry Response: Tips for Linking Retail Outlet Sales Back to Digital Marketing Efforts

By Greg Bonsib, Aug 21, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

A large part of our business is in consumer packaged goods sold through mass-channel outlets such as Wal-Mart. We’d like some insights into how we can use analytics to help us understand the marketing-driven revenue on the retail end. Is there a way we can link POS revenue back to our digital marketing efforts?

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The ever-increasing role of technology in the modern marketplace has made transactions quicker and more convenient than ever for both businesses and consumers. Unfortunately, it’s also invited a greater risk of payment fraud and other cybercrime. Fraudsters have access to a variety of sophisticated attacks that can cause tremendous harm in a very short period of time – a reality that requires advanced tools capable of rapidly predicting, detecting and responding to suspicious activity and adapting to a constantly evolving digital landscape. Perhaps no such tool is more powerful than machine learning, and businesses are increasingly turning to this technology to guard themselves against cyberattacks.

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