Delivering Data Science at Southwest Airlines


Southwest Airlines recently launched an Enterprise Data Science Center with the objectives of expanding data science capability, deploying it broadly across the company, and creating competitive advantage. Design of the Center relied upon a series of strategic and tactical conversations with IIA Experts on analytics organization structures. Today, Southwest’s Center features disciplined delivery processes performed by data scientists in clearly defined roles who engage with the business in flexible ways. IIA’s Robert Morison collaborated with Southwest’s Justin Bundick, Director of the Enterprise Data Science Center, to capture the story.

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