How Alternative Data Is Redefining Capital Markets


Since the dawn of Wall Street, investors have sought an edge: an advantage they can leverage to beat the market. Gaining some type of edge is the only way to win in the brutally competitive, zero-sum game of capital markets.

Today, that edge can come from insights gleaned from information found in the exabytes of data created in the real world — on websites, from smartphones and sensors, through supply chains, and from countless other types of real-world data. Collectively, these sources of unstructured and large nontraditional data are called “alternative data.”


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