Inquiry Response: Building Out Your Customer Data Program

Inquiry:

We’re charged with expanding our customer data program. We have an initial framework for the platform itself, but now we need to think about our product offerings and the skills set required so we can build out the program. Do you have any advice?

Response:

THE BIG IDEAS:

  • Minimum viable product
  • Third-party products
  • Multi-disciplinary work team

MINIMUM VIABLE PRODUCT

To show value and get buy-in from the C-suite, start by building a product in-house. Center it around one or

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