Inquiry Response: Getting Started With a Customer Data Program

Inquiry:

We’re in the process of starting a customer data program that will include real-time data from marketing campaigns and digital activities. What is the best way to get started?

Response:

THE BIG IDEAS:

  • Start with a charter
  • Consider cloud versus on-prem
  • Measure success

START WITH A CHARTER

To build a 360-degree customer data program, you first need a charter that is centered around the corporate strategic initiative that’s driving the effort. Honing in on a strategic imperative is

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