Inquiry Response: Starting an Analytics Resource Center
Inquiry:
I’m charged with driving analytic strategy, starting with formalizing an enterprise analytics function. We have scattered pockets of analytic capability. How do I ease these teams into the new paradigm?
Response:
THE BIG IDEAS:
- Analytics resource center
- Landing pages
- Helpful hints
ANALYTICS RESOURCE CENTER
From an internal branding perspective, name the centralized function something non-threatening, such as “Analytics Resource Center,” and emphasize that you’re there to help. Start small to get scattered analytics teams comfortable with the concept.<
