Inquiry Response: Starting an Analytics Resource Center

Inquiry:

I’m charged with driving analytic strategy, starting with formalizing an enterprise analytics function. We have scattered pockets of analytic capability. How do I ease these teams into the new paradigm?

Response:

THE BIG IDEAS:

  • Analytics resource center
  • Landing pages
  • Helpful hints

ANALYTICS RESOURCE CENTER

From an internal branding perspective, name the centralized function something non-threatening, such as “Analytics Resource Center,” and emphasize that you’re there to help. Start small to get scattered analytics teams comfortable with the concept.<

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