Portland 2019 Analytics Symposium Video: Brian T. O’Neill

You Built It, But They Didn’t Come: How Human-Centered Design Increases The Value of Decision Support Tools

Brian T. O’Neill – Founder, Designing For Analytics

Too often decision support tools are developed and thrust upon users who don’t get value from them. By using a design process (also termed “design thinking”), analytics tools are developed based on understanding people’s needs, goals, and attitudes. The result is tools that are used and that create significant value.

Structured, rigorous design processes have been used to produce better places, spaces, products, services, stores,

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